With more than 18 years of experience in financial services — including 11 years in banking and the past 7 with Janes & Noseworthy — Krista Reid has built a career around helping people find relief from financial stress and reclaim their confidence.

For Krista, the most meaningful moments often come when she least expects them. Once, while out for coffee with friends, a woman approached her and suddenly recognized her from Janes & Noseworthy. Through tears, the woman told Krista, “You gave me my life back,” and gave her a hug before leaving the café. “Moments like that remind me that what we do truly changes lives,” Krista says.

Her work has humbled her, showing her that financial challenges can happen to anyone, no matter their age, background, or income. Job loss, illness, relationship changes, or the death of a loved one can shift everything overnight. That’s why Krista meets every client with empathy, not judgment, and helps guide them toward a place of stability and peace of mind.

She’s proud to work with a team that shares her belief in treating people with compassion and dignity, while offering practical solutions that lead to lasting change. Seeing the relief in her clients’ faces — and hearing their gratitude once the process is complete — is what fuels her every day.